Mindfabricpoint Trade Marketing
Plans that grow the category, not just the promotion calendar
Mindfabricpoint helps brand and trade teams in Thailand turn shopper insight into assortment, shelf, and activation decisions retailers will support.
What we plan with you
Concrete trade marketing work for category growth—not abstract strategy decks. Start with a roadmap, then shape assortment, activation, and spend.
Category Growth Roadmaps
Structured plans that align assortment, shelf presence, and trade spend with measurable category goals.
Trade Activation Design
In-store and account-level activation concepts that convert planned growth into shopper-visible action.
Assortment & Shelf Planning
Range and planogram guidance so every SKU earns its place against category growth targets.
Built for Thai retail reality
Modern trade, traditional trade, and regional banners each reward different behaviours. Our plans speak the language of buyers and field teams in Bangkok and beyond.
You leave with materials ready for key-account conversations—opportunity framing, shelf priorities, and activation options that fit real space constraints.
From teams who sat in the same meetings
Evidence from brand and commercial leads who used our roadmaps in live account work.
“Their roadmap gave our key-account team one story to take into every banner meeting. Activation finally matched the assortment we had fought to list.”
“We stopped funding promo spikes that ignored shelf reality. The diagnostic was blunt—and useful.”
Ready to brief a growth plan?
Tell us about your category and the accounts that matter. We respond with a scoped proposal—no obligation.